By: Stephen Boni

Stephen Boni — Sat, 08 Aug 2009 13:40:33 +0000

what up

By: Deshant

Deshant — Wed, 29 Jul 2009 18:10:55 +0000

I think it’s an interesting idea “de-branding” but how does that undo the real problem: oversaturation of the market? Starbucks has become a household name and it’s logo has reached near iconic stature in American popular culture (a recent spate of movies have featured Starbucks brand cups and coffee without getting any corporate endowment for product placement!) partly because of its massive absorption and propogation rates. Here in NYC Starbucks litter the business nexuses and they still manage to have lines out of door so they see no reason to change any of their “milquetoast and aggressively unoffensive” decor and style. I’d be curious to see how they plan to maintain the brand loyalty while presumably giving the reins over to a store manager(?) to re-design and re-imagine the look and feel of something that is so cookie-cutter people who barely have their eyes open can navigate. It’s good that a company as big as Starbucks is not afriad of change but I doubt they would do anything that would alienate their very large, very loyal, and very comfortable customer base. I personally think that if the Circle Jerks started blaring from the Starbucks speakers followed by some Eagles of Death Metal and GangStarr the drones would lose their $#!t

Comments on: Starbucks De-Branding Strategy – Is It Really So Bad?

By: Stephen Boni

By: Deshant