In days gone by, if you were an American celebrity and you were looking for a little extra scratch – and we’re talking about a currently popular and active celebrity – you wouldn’t even think about doing TV commercials in the U.S. Chances are, you’d hedge by doing TV spots in other countries, not unlike Bill Murray’s character in Lost in Translation.

Well, those days of fear of tarnishing your brand have disappeared. Now we’ve got Ashton Kutcher selling cameras, Lance Armstrong shilling for Radio Shack, and Jennifer Hudson hawking weight loss products. No fear.

Now, it’s okay. But so what. Continue reading →