SUMMARY

Award-winning creative director/writer and strategist with a unique blend of film/video, online, blogging/social media, and print expertise:

• Highly effective leader with a collaborative style that brings out the best in diverse teams
• Conceptual, analytical, and versatile with proven ability to execute beyond the ordinary
• Extraordinary presentation skills and strong track record of building trusted client relationships
• Demonstrated strategic capabilities and flexibility to move seamlessly between creative and business objectives
• Deep understanding of consumer product, financial services, high-tech, nonprofit, media/entertainment industries

ADVERTISING & MARKETING EXPERIENCE

Associate Creative Director LOOMIS GROUP San Francisco, CA 2009-2011
Award-winning advertising agency with demonstrated leadership in the online space.

• Acted as creative lead on business development efforts, winning two Agency-of-Record accounts
• Helped Google drive a 15% sales increase for premier search product
• Led team in concepting and creation of motion graphics videos – managed all voiceover sessions and music selection
• Created social media games to energize community around Samsung solid state drives
• Clients: Google, Polycom, DC Solar, Symantec, Samsung, Splunk, and outdoor apparel company Triple Aught Design

Copywriter/Brand Planner DIGITAS Boston, MA 2006-2008
Global digital marketing and advertising agency.

• Lead writer for InterContinental Hotels Group loyalty programs, partnerships, and brand identity
• Co-created and executed novel AARP brand strategy and social media-driven advocacy campaign
• Successfully crossed over into Brand Planning for high-profile social media project and brand development
• Received two Adrian Awards for outstanding hospitality industry advertising campaign for Crowne Plaza hotels

Senior Marketing/Ad Writer MASSACHUSETTS FINANCIAL SERVICES Boston, MA 2004-2005
One of the oldest mutual fund firms in the U.S., serving both retail customers and financial advisors.

• Conceived and executed print and online communications, helping double lead-flow to financial advisors
• Selected to be lead presenter to business partners, senior management and external clients

Copywriter FIDELITY INVESTMENTS Boston, MA 2000-2003
In-house advertising and marketing agency for world’s largest manager and provider of mutual funds.

• Created print and online content for both individual and institutional investors
• ·Launched four funds to high net worth market for a 37% increase in personal investing
• ·Received two achievement awards for outstanding interdisciplinary teamwork and individual performance

COMMUNICATIONS STRATEGY/CONSULTING EXPERIENCE

Principal BONIFIDE CREATIVE CONSULTING 2004-present
Independent consultancy offering strategic writing and branding skills to agencies, nonprofits, and other companies.

Clients include:

NET IMPACT San Francisco, CA
International nonprofit dedicated to educating and equipping individuals to use the power of business to create a more socially and environmentally sustainable world.

• Lead writer and content strategist for Web-based project aimed at helping Millennials direct their careers towards social and environmental sustainability
• Conduct in-depth interviews with key executives working across a variety of social impact roles and issue areas
• Coordinate and collaborate with outside vendors in digital strategy and Web design, as well as run all video shoots

tcg: THE COMMUNICATION GROUP San Francisco, CA
Marketing communications and web design agency built around novel social media software platform.

• Lead content strategist and writer for Oppenheimer Funds social media-driven advocacy/education website – primary client contact and manager of outside writers
• Developed naming, branding, content architecture and overall ethos of Oppenheimer website
• Conducted stakeholder and audience interviews as part of market research process
• Wrote wide-ranging types of content, including marketing collateral, website copy, video scripts and case studies

CENTER FOR EFFECTIVE PHILANTHROPY (CEP) San Francisco, CA
Nonprofit organization providing data and insight to help philanthropic foundations better assess their impact.

• Developed brand identity and messaging strategy for YouthTruth, an innovative student survey project created by CEP and the Bill & Melinda Gates Foundation
• Created video script for Sway of MTV News to promote survey’s mission – video viewed by 80,000+ youth nationally

MECHANICA Newburyport, MA
Branding and advertising agency serving clients in health care, entertainment, and financial services.

• Generated direct marketing concepts and collaborated on strategy for RCN Cable and LifeLine Screening

CARAT Boston, MA

Digital advertising agency serving a diverse client base.

• Teamed with numerous designers on ads and websites for Hasbro, American Family Insurance and Wachovia

EDUCATION

Master of Arts School of Cinema-TV, Critical Studies UNIVERSITY OF SOUTHERN CALIFORNIA
1997

Professional Certificate NEW YORK FILM ACADEMY Received award for camerawork
1992

Bachelor of Arts with honors, English EARLHAM COLLEGE
1991

Honors Program in Literature ABERDEEN UNIVERSITY, Scotland
Received merit award for academic achievement
1989-90

OTHER ACTIVITIES

BLOGS – Maintain personal blogs including Brand?, covering issues related to media, marketing, messaging, and brand identity

CREATIVE PROJECTS – Writer/Producer of She’s Leaving Home, a short film screened in North American film festivals. Author of published literary essays, CD liner notes and performance pieces.