Raising the profile of an unheralded division.
Challenge
Much of Google’s revenue success has been built on the back of its popular AdWords product. This has challenged the company’s other product divisions to prove they can be as successful – often with a lot fewer marketing dollars to throw around.
This was certainly the case for Google’s enterprise division, which had a disconnected yet powerful array of search products to help both large and small businesses. The challenge Google brought to my team at Loomis Group was to unify these products thematically, increase their brand awareness, and drive real leads to their sales force.
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