Oppenheimer Funds was looking for a way to educate and empower parents with helpful information on how to effectively save for a child’s college education. As lead writer and content strategist on the project, I conducted qualitative market research, created strategy frameworks for each phase of the project, worked on naming and branding conventions, collaborated with designers and multiple clients on site look, feel, and functionality, and wrote and edited all content. This site is the first advocacy-driven (with no sales goals, whatsoever) social media-enabled website of its kind created for a financial company.