Brand?

Elder statesman of mutual fund companies, MFS, was looking to increase its local profile by sponsoring a variety of city initiatives, including student volunteer program City Year and Boston’s Heart Ball, which benefits area hospitals. I worked with MFS’ in-house designers and marketing managers to create magazine ads that promoted these charities and highlighted MFS’ sponsorship and community involvement. These were some of MFS’ first successful attempts to broaden their outreach beyond the financial advisor community.

City Year Ad

Heartball Ad