Brand?

After making significant updates to how it sets up its retirement plans and rewards the financial advisors who sell their mutual funds, MFS needed to find compelling ways to communicate these changes to the financial advisor community. I worked on concepts and copy for this easy-to-follow brochure with MFS designers and marketing managers. Awareness of the beneficial changes helped MFS increase the recommendation and sale of their mutual funds by financial advisors across the country.

MFS Brochure