Brand?

Wachovia Bank was looking for ways to let customers in NYC know about their latest promotion, which gave subway-riding account openers a sizable incentive to join the bank. Working with designers and creative directors at Carat Interactive, I initiated concepting sessions that yielded this ad, which uses coordinated movement as its main draw for Web users weary of the usual online ads. I then worked with media planners to ensure the ad was well placed.