Brand?

Questioning and celebrating the promises of the marketplace.
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Digitas

July 22nd, 2009

Digitas

  • AARP
  • Ambassador Loyalty
  • Priority Club Rewards
  • HI express Smart Show strategy
  • Crowne Plaza Golf campaign
  • Brand Voice ads

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  • Brand? by Stephen Boni


    I am an un-recovered cinema geek and deconstructionist turned writer and strategist. My blog "Brand?" looks to interrogate the world of marketing and brands ― particularly as they collide with new media ― consider what they mean, why they mean things to us, and drive conversation about how we can take part in mass-culture and the commercially driven aspects of life without losing our heads.

    Boni’s Picks

    • BoldEverything Interactive

    Categories

    • Brand Identity
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    Latest

    • Marketing Can be Good for Politics. What?
    • Starbucks De-Branding Strategy – Is It Really So Bad?
    • The Dubious Use of Social Media or Sacrificing Effectiveness for Control
    • Cognitive Dissonance: Brand Image Vs. Brand Reality
    • Liberty Mutual Transforms the American Community, Really?

    Comments

    • Stephen Boni on Starbucks De-Branding Strategy – Is It Really So Bad?
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    • How I Lost 30 Pounds in 30 Days Without Diet on The Dubious Use of Social Media or Sacrificing Effectiveness for Control
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