Brand?

Every six months or so, the parent company of Holiday Inn, Holiday Inn Express, Crowne Plaza and other hotels offers its Priority Club Rewards loyalty members the opportunity to earn extra rewards for their hotel stays. The promotion had been done for so long that the company was becoming concerned that its loyalty members were passing it by. After some research about loyalty members’ online behavior and numerous concepting sessions with Digitas’ Web designers, I helped create a fun, quick online game and microsite that used Flickr photos and an engaging user interface to give loyalty members the chance to sign up for the promotion, earn additional rewards above and beyond the promotion, and discover exciting new hotel properties. Registration for the longstanding promotion went up by 5%.

Priority Club Rewards Multibrand Promotion Site

Priority Club Sitelet

Priority Club Sitelet V1

Priority Club Sitelet R1

Priority Club Sitelet R2