Brand?

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Fidelity

July 16th, 2009

    Fidelity

    • Empowered Investor campaign
    • Equities campaign
    • Equity email campaign

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      • Brand? by Stephen Boni


      I am an un-recovered cinema geek and deconstructionist turned writer and strategist. My blog "Brand?" looks to interrogate the world of marketing and brands ― particularly as they collide with new media ― consider what they mean, why they mean things to us, and drive conversation about how we can take part in mass-culture and the commercially driven aspects of life without losing our heads.

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      • BoldEverything Interactive

      Categories

      • Brand Identity
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      Latest

      • Marketing Can be Good for Politics. What?
      • Starbucks De-Branding Strategy – Is It Really So Bad?
      • The Dubious Use of Social Media or Sacrificing Effectiveness for Control
      • Cognitive Dissonance: Brand Image Vs. Brand Reality
      • Liberty Mutual Transforms the American Community, Really?

      Comments

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