Much of Google’s revenue success has been built on the back of their popular AdWords product. This has challenged the company’s other product divisions to prove they can be as successful. I led interdisciplinary teams at Loomis Group to create a memorable brand and lead-generating campaign for Google’s Enterprise Search division and also created a variety of high-impact print and online campaigns for Google’s Maps, Apps, and YouTube divisions. Our campaign helped drive a 15% sales increase for one of Google’s premier enterprise search products and boasted click-through rates of twice the industry average.
