Polycom makes some of the best high-definition video conferencing products in the world, but have largely been known only for their triangle-shaped telephone consoles. As their agency of record, we helped them take on Cisco for share of mind (and wallet) by creating a cross-medium brand campaign that positions Polycom as the powerful purveyor of “The Art of Conversation”. Click-through rates on the online portion of the campaign have reached over 1% (a huge number) for both the United States and Asia. In 2010, Polycom doubled their stock price and saw a huge increase in sales for their video-related products.
“The Art of Conversation video”
