Splunk is a rapidly growing software company that helps IT folks and executives alike get a comprehensive view of what’s going on inside their company. Splunk’s product makes it easy to see the relationship between all the tiny pieces of data generated by a company’s IT systems – and turns that information into seriously actionable business insight . All this from data created by servers, Internet traffic, applications, heck, even the electricity meter in the basement. As their agency of record, Splunk challenged us to deliver them a big idea, something that could help them leap beyond word of mouth and make even the folks in the boardroom aware of the amazing impact Splunk can have on their business. We responded in kind by letting our target audience know – you’ve got to “Listen to your data”. Take a look.
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