Triple Aught Design (or TAD Gear, as they had come to be known) is a growing
outdoor apparel company founded by artist and former military serviceman, Patrick Ma. He gave us the challenge of moving his brand away from a highly engaged audience of military/tactical enthusiasts and towards a broader group of fashion-conscious modern explorers.
As creative lead on the project, I was instrumental in refashioning the brand, helping create not only the website/e-commerce concept but also the overarching brand strategy and brand “roadmap”. With the re-launch of their brand, Triple Aught Design has been able to maintain their core audience while also embracing a new and larger one. Their online sales have jumped in corresponding fashion and they have recently opened a second brick and mortar store to accommodate the increased demand.
