Brand?

Resume

November 3rd, 2009

STEPHEN M. BONI

563 2nd Avenue, San Francisco, CA 94118 tel: 617-201-2358 email: bonifide@comcast.net

SUMMARY

Professional writer and communications/brand strategist with unique blend of film, video, Internet, blogging, and traditional marketing experience:

Excellent writer and strategist – analytical, creative, and versatile with polished presentation skills
Demonstrated strength in understanding organizations’ attributes, goals, and internal needs and in crafting communication strategies that win supporters and get results
Experience using social media applications for marketing and community outreach/management
Outstanding “outside the box” concepting abilities – solo or in collaboration
Strong project management capabilities – manage assignments on time and on budget
Deep understanding of consumer marketing, financial services, media/ entertainment industries

MARKETING & COMMUNICATIONS STRATEGY EXPERIENCE

Principal BONIFIDE CREATIVE CONSULTING 2004-present
Independent creative content practice, offering strategic writing and branding skills to agencies, nonprofits, and other companies.

Clients Include:

THE COMMUNICATION GROUP San Francisco, CA
Marketing communications agency built around novel social media technology platform. Agency offers communications strategy, branding/identity, website design, online community-building, and interactive media solutions to companies and nonprofits.

Oppenheimer Funds – Lead writer and content strategist for comprehensive community-driven advocacy/education site on how to effectively save for and afford college. Main client contact for all communications-related work.
- Developed naming and branding, site/content architecture, and overall communications strategies
- Conducted client, stakeholder, and audience interviews as part of market research process
- Created strategies to identify and reach out to potential online community members
- Wrote an interlocking mix of marketing collateral, site content, video scripts, and case studies
- Managed freelance writing staff – assigned and edited all copy
Riverbed Technology – Lead writer and marketing content creator
Cisco Systems – Provided in-depth communications assessment and branding strategies
Contributor to agency’s social media blog and other related blog sites

CENTER FOR EFFECTIVE PHILANTHROPY (CEP) San Francisco, CA
Nonprofit organization providing data and insight to help philanthropic foundations better assess their impact.

Identity and Content – Provided content and brand insight for CEP’s redesigned company website
YouthTruth Project – Innovative survey of youth in Bill & Melinda Gates Foundation-funded high schools
- Created program identity, messaging strategy, and website content – website provides instructional content to 20 pilot high schools
- Scriptwriter for Sway Calloway of MTV News – video used to introduce and promote survey’s mission to participating communities – viewed by more than 7,000 youth nationally
- Success of pilot program led Gates Foundation to expand project to 100 high schools for 2009/2010

MECHANICA Newburyport, MA
Branding and advertising agency serving clients in health care, entertainment, and financial services, including RCN Cable Television, A&E, Blockbuster, LifeLine Screening, and NextStreet Financial.

Created direct mail marketing concepts and executed content strategy

CARAT Boston, MA
Internet advertising agency serving a diverse client base, including Adidas, Wachovia Bank, and Phillips Electronics.

Collaborated with design and account teams on banner ads, websites, and newsletters

MOMENTA PHARMACEUTICALS Cambridge, MA
Publicly held biotech firm specializing in development of drugs based on innovative understanding of sugars.

Redesigned website content to match changing audience profile
Determined messaging strategy and copy direction for annual reports

DERRICK JENSEN Crescent City, CA
Celebrated environmentalist, author, essayist, and cultural critic.

Created wide-ranging content for promotion of Jensen’s book, A Language Without Words

THIS ROCK Boston, MA
Nonprofit Web-based project centered on advancing the idea of cities as ecosystems.

Co-created project concept and all related website and promotional content – lead presenter in funding pitch

COPYWRITING EXPERIENCE

Copywriter/Account Planner DIGITAS Boston, MA 2006-2008
Global Internet marketing and advertising agency serving such clients as InterContinental Hotels Group, General Motors, XM Satellite Radio, AARP, Proctor and Gamble, SAP, and Staples.

Developed online and offline creative marketing campaigns for multiple clients in collaboration with creative teams, while managing junior writers
- InterContinental Hotels Group – Lead writer for loyalty programs, partnerships, and brand identity
- AARP Financial – Co-created and executed novel guerilla advocacy campaign
- Holiday Inn Express – Successfully moved into Brand/Acct Planning discipline for high-profile social media project
Received two Adrian Awards for outstanding hospitality industry marketing campaign to promote Crowne Plaza Hotels golf affinity program
Was the only agency writer to seek out and take on a larger strategic role in the development of client brand identity
Member of corporate diversity council, promoting cross-cultural communication and understanding in the workplace

Senior Marketing Copywriter EVERBANK Stowe, VT 2003-2004
Online bank managing over $2 billion in assets. Five consecutive years on Forbes “Best of the Web” list.

Developed brand positioning and marketing collateral to establish firm as premier online banking resource –achieved 15% customer conversion rate to new online banking platform
Wrote and edited all content for online campaigns, company website, and print media

Copywriter FIDELITY INVESTMENTS The Agency at Fidelity, Boston, MA 2000-2003
In-house advertising and marketing agency for world’s largest manager and provider of mutual funds.

Concepted, wrote, and edited all print and online marketing content
Launched four new funds to high net worth market – drove a 37% increase in personal investing
Redesigned Intranet site content – usage increased 40% in first month
Provided pro bono marketing creative to Fidelity Charitable Trust and affiliated nonprofits

INSTRUCTIONAL DESIGN EXPERIENCE

Senior Content Developer YOOZ.COM Boston, MA 2000
European-based Internet company providing interactive online learning.

Researched, wrote, and edited interactive online tutorials to assist new users of diverse websites

Content Developer COGNITIVE ARTS Boston, MA 1999
Multimedia, learning sciences corporation, creating non-linear educational tools for businesses and universities.

Researched, wrote, and edited multimedia courses for businesses and nonprofits

TEACHING EXPERIENCE

Adjunct Professor Film Studies BRADFORD COLLEGE Haverhill, MA 1998-1999

Conceived, developed, and taught curriculum for Gender and Representation in Cinema

Adjunct Professor Film Studies NORTHERN ESSEX COMM COLLEGE Haverhill, MA 1998

Organized and taught curriculum for Women in Film and Introduction to Film Language

AWARDS

2007 ADRIAN AWARDS – “Special Advertising” for Crowne Plaza Hotels golf affinity program
2003 FIDELITY ACHIEVEMENT AWARD – Outstanding individual performance
2002 FIDELITY ACHIEVEMENT AWARD – Outstanding interdisciplinary teamwork

EDUCATION

Master of Arts School of Cinema-TV, Critical Studies UNIVERSITY OF SOUTHERN CALIFORNIA 1997

Certificate NEW YORK FILM ACADEMY Received award for camerawork 1992

Bachelor of Arts with honors, English EARLHAM COLLEGE 1991

Honors Program in Literature ABERDEEN UNIVERSITY Received merit award for academic achievement 1989-1990

OTHER ACTIVITIES

BLOGS – Lead writer for Attempted Exuberance and Brand?, covering issues related to politics, arts, culture, and brand identity

SOCIAL NETWORKS – Active member of Social Media Marketing, Freelance Cafe, and other professional online communities

TAPROOT – Volunteer writer, providing pro bono creative marketing to under-resourced Bay Area nonprofits

CREATIVE PROJECTS – Writer / Producer of short film She’s Leaving Home, as well as published literary essays, CD liner notes, and performance pieces – film screened in North American film festivals