STEPHEN M. BONI
San Francisco, CA tel: 617-201-2358 email: bonifide@comcast.net
SUMMARY
Creative director and writer/communications strategist with demonstrated leadership skills and experience. Combines a unique blend of film, video, online, blogging/social media, and traditional expertise:
- Highly effective team leader – possess a collaborative style that brings together professionals of diverse disciplines
- Excellent writer and creative strategist – conceptual, analytical, and versatile with proven ability to innovate
- Savvy social media thinker – experience using social media for marketing and community engagement
- Strong project management capabilities – manage assignments on time and on budget
- Deep understanding of consumer product, financial services, high-tech, media/ entertainment industries
ADVERTISING & MARKETING EXPERIENCE
Associate Creative Director LOOMIS GROUP San Francisco, CA 2009-present
Award-winning marketing/advertising/branding/PR agency with particular strength in the online space.
- Work with clients to craft communications goals and strategies for achieving them
- Lead multiple internal teams in creation and execution of branding and advertising campaigns
- Act as creative lead on business development/pitch efforts, as well as agency’s largest account
- Recent campaign for Google helped drive a 15% increase in sales for premier search product
- Company blogger and one of the chief architects of agency’s outbound social media strategy
- Clients include Google, Polycom, Juniper Networks, Samsung, Varian Solar, and fast-growing apparel company, Triple Aught Design
Copywriter/Brand Planner DIGITAS Boston, MA 2006-2008
Global Internet marketing and advertising agency.
- Developed online and offline creative campaigns for multiple clients while managing junior writers
- InterContinental Hotels Group – Lead writer for loyalty programs, partnerships, and brand identity
- AARP Financial – Co-created and executed novel brand strategy and guerilla advocacy campaign
- Received two Adrian Awards for outstanding hospitality industry advertising campaign to promote Crowne Plaza Hotels
- Key member of agency multicultural panel, assisting with creative and process-oriented solutions for fostering workplace diversity and cross-cultural communication
- Major clients included InterContinental Hotels Group (Intercontinental, Holiday Inn, Crowne Plaza) and AARP
Senior Marketing/Ad Writer MASSACHUSETTS FINANCIAL SERVICES Boston, MA 2004-2005
One of the oldest mutual fund firms in the United States, serving both retail customers and financial advisors.
- Conceived, wrote, and executed print and online communications – most successful campaign doubled lead-flow to financial advisors
- Lead presenter to business partners and senior management
Senior Marketing Writer EVERBANK Stowe, VT 2003-2004
Online bank managing over $2 billion in assets. Five consecutive years on Forbes “Best of the Web” list.
- Developed brand positioning and marketing collateral to establish firm as premier online banking resource – achieved 15% customer conversion rate to new banking platform
Copywriter FIDELITY INVESTMENTS The Agency at Fidelity, Boston, MA 2000-2003
In-house advertising and marketing agency for world’s largest manager and provider of mutual funds.
- Conceived, wrote, and edited print and online marketing content for both individual and institutional investors
- Launched four new funds to high net worth market – drove a 37% increase in personal investing
- Worked on various pro bono marketing projects for Fidelity Charitable Trust and affiliated nonprofits
- Received two achievement awards for outstanding interdisciplinary teamwork and individual performance
COMMUNICATIONS STRATEGY EXPERIENCE
Principal BONIFIDE CREATIVE CONSULTING 2004-present
Independent consultancy, offering strategic writing and branding skills to agencies, nonprofits, and other companies.
THE COMMUNICATION GROUP San Francisco, CA 2008-2009
Marketing communications and web design agency built around novel social media software platform.
- Oppenheimer Funds – Lead content strategist and writer for comprehensive social media-driven advocacy/education website on how to effectively save for and afford college. Main client contact for all communications-related efforts.
- Developed naming and branding, site/content architecture, and overall communications approach
- Conducted client, stakeholder, and audience interviews as part of market research
- Wrote interlocking mix of marketing collateral, site content, video scripts, and case studies
- Managed freelance writing staff – assigned and edited all copy
- Cisco Systems – Provided in-depth Web 2.0 communications and branding assessment
- Contributed to agency’s blog and other social media-related blog sites
CENTER FOR EFFECTIVE PHILANTHROPY (CEP) San Francisco, CA 2008-2009
Nonprofit organization providing data and insight to help philanthropic foundations better assess their impact.
- YouthTruth Project – Innovative survey of students to learn what’s not working in philanthropically funded high schools. Project created by CEP and the Bill & Melinda Gates Foundation.
- Developed program identity, naming, and messaging strategy
- Scriptwriter for Sway of MTV News – video promoting survey’s mission and viewed by more than 80,000 youth nationally
ECO-RESERVE San Francisco, CA 2008-2009
Internet-driven nonprofit that helps individuals and groups use micro-donations to protect and rehabilitate endangered land.
- Member of core marketing team, providing expertise in communications strategy, branding, consumer research, and creative marketing
- Conducted Web 2.0 and social media outreach, developed creative campaigns, wrote wide-ranging marketing content
MECHANICA Newburyport, MA 2006-2007
Branding and advertising agency started by Mullen creative executives, serving clients in health care, entertainment, and financial services.
- Created direct mail/e-mail marketing concepts and executed content strategy for entertainment and health care clients
CARAT Boston, MA 2006
Internet advertising agency serving a diverse client base.
- Collaborated with design and account teams on banner ads, websites, and newsletters
MOMENTA PHARMACEUTICALS Cambridge, MA 2006
Publicly held biotech firm specializing in development of drugs based on innovative understanding of sugars.
- Redesigned website content to match changing audience profile
DERRICK JENSEN Crescent City, CA 2004
Celebrated environmentalist, author, essayist, and cultural critic.
- Created wide-ranging content for promotion of Jensen’s book, A Language Older Than Words
CONTENT DEVELOPMENT EXPERIENCE
Interactive Content Developer YOOZ.COM Boston, MA 2000
European-based Internet firm, providing interactive online learning.
- Researched, wrote, and edited interactive online tutorials to assist new users of diverse websites
Content Developer COGNITIVE ARTS Boston, MA 1999
Multimedia, learning sciences corporation, creating non-linear educational tools for businesses and universities.
- Researched, wrote, and edited multimedia courses for businesses and nonprofits
TEACHING EXPERIENCE
Adjunct Professor Film Studies BRADFORD COLLEGE Haverhill, MA 1998-1999
- Conceived, developed, and taught curriculum for Gender and Representation in Cinema
Adjunct Professor Film Studies NO. ESSEX COMMUNITY COLLEGE Haverhill, MA 1998
- Organized and taught curriculum for Women in Film and Introduction to Film Language
EDUCATION
Master of Arts School of Cinema-TV, Critical Studies UNIV. OF SOUTHERN CALIFORNIA 1997
Professional Certificate NEW YORK FILM ACADEMY Received award for camerawork 1992
Bachelor of Arts with honors, English EARLHAM COLLEGE 1991
Honors Program in Literature ABERDEEN UNIVERSITY, Scotland Received academic achievement merit award 1989-90
OTHER ACTIVITIES
BLOGS – Maintain personal blogs including Brand? and Attempted Exuberance, covering issues related to media, politics, marketing, messaging, and brand identity
SOCIAL NETWORKS – Active member of LinkedIn discussion groups Social Media Marketing, Public Media Collaborative, Creative Intensive, and other professional online communities
CREATIVE PROJECTS – Writer / Producer of short film She’s Leaving Home, as well as published literary essays, CD liner notes, and performance pieces – film screened in North American film festivals
WEB-FOLIO
www.brandquestion.com
www.youthtruthsurvey.org
www.tripleaughtdesign.com
http://theartofconversation.com/en-US
www.google.com/enterprise/itstime/index.html
Additional work samples available on request.